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  • Production of Rubicon to cease...

    Did you guys see this?:

    DETROIT... Bowing to pressure from a lawsuit and citing a mixture of
    driveability, efficiency and environmental concerns, Daimler Chrysler
    today announced that the short-lived production run of the Wrangler
    Rubicon will cease in April. The Rubicon model of the popular sport
    utility had additional equipment meant to make it more capable in off
    road situations. "The Rubicon package has proven to be a failure in
    the actual environment where the vehicle is being driven." said
    Dieter Baumgartner, Jeep Division Director of Product
    Placement. "Many of our customers have had serious complaints about
    the steering system at slow speeds and with the rising cost of
    gasoline, the excessive fuel mileage." Baumgartner continued.

    Kimberley White of Silver City, New Mexico bought a Wrangler Rubicon
    in January, 2003. She and others are joining in a class action
    lawsuit against Daimler Chrysler in an attempt to return what she
    claims is a defective vehicle. "At first we really liked it," she
    stated recently, "It fit our lifestyle perfectly, with the tough
    looks and big tires." But the more she and her boyfriend drove it,
    the more undesirable the special features of the Rubicon model showed
    through. "We took it to the Southridge Mall parking lot and tried
    pulling the little lever and pressing the buttons for the four wheel
    drive system." she said in an interview, "But it went so slow people
    were honking at us and when we tried to turn into a parking space it
    felt like the whole drivetrain just locked up solid and the tires
    made all these scratching and squealing noises." Other complaints
    listed in the lawsuit included poor gas mileage, noisy highway ride
    and the possibility of environmental damage if used off road.

    "In reviewing sales figures we have decided that the low volume of
    production does not justify the additional expense that continued
    production will cause us." said Baumgartner. "We are seriously
    considering the addition of a Rubicon package to the Liberty, but
    without all the extra equipment that the Wrangler model had. We have
    found that most of our customers prefer leather seats and cruise
    control on their Jeeps."
    2002 TJ on 35s a bit of lift with some stuff
    Rock-ItMan all the way around

  • #2
    No actually this was corroborated by the Senior VP for marketing for DC, Willy Kaiser.
    Quis custodiet ipsos custodes?
    2003 TJ Rubicon: 4.5" OME coils; RE SF2; NthDegree TT/oilpan skid/shock shifters; FXD rock rails; Anti-Rock; 5150'

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    • #3
      What is this world coming too when people buy jeeps to try and four wheel in mall parking lots? Whoo It has big tires and tough looks- Let's Go To The Mall! <=(
      one happy jeep lovin' kid

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      • #4
        Ouch, That hurts. It looks like by the time I have the cash for one they will be collectors items. dang.
        AriZonaTJ

        ======================
        0[_____]0
        .(0IIII0). - 98 TJ, 3"Tera,33" M/Ts
        []===0=[]
        ======================

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        • #5
          Re: Production of Rubicon to cease...

          Originally posted by JeepGal
          Did you guys see this?:

          "We took it to the Southridge Mall parking lot and tried
          pulling the little lever and pressing the buttons for the four wheel
          drive system." she said in an interview, "But it went so slow people
          were honking at us and when we tried to turn into a parking space it
          felt like the whole drivetrain just locked up solid and the tires
          made all these scratching and squealing noises." Other complaints
          listed in the lawsuit included poor gas mileage, noisy highway ride
          and the possibility of environmental damage if used off road.

          Now...first of all a parking lot is the last place a jeep wants to be! and second 4:1 low = you cant drive very fast. Plus when turning there are lockers and im assuming these "switches" would be for the lockers. Looks like people dont know what they bought and need to know what they are getting into before buying it. yes? no? agree disagree? any Rubi owners out there with comments?
          B R E T T
          87 XJ 3" lift, 31s-thats all thats worth mentioning

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          • #6
            hey! why'd you delete my post?

            Comment


            • #7
              Re: Re: Production of Rubicon to cease...

              Originally posted by JeepJunkie
              Now...first of all a parking lot is the last place a jeep wants to be! and second 4:1 low = you cant drive very fast. Plus when turning there are lockers and im assuming these "switches" would be for the lockers. Looks like people dont know what they bought and need to know what they are getting into before buying it. yes? no? agree disagree? any Rubi owners out there with comments?
              I agree!! This idiot obvisouly didn't know what she was driving or how to drive it and didn't appreciate it. I only drive "Marvin" (not a rubicon) in four wheel drive during adverse conditions, like today it rained; however, it's open (doors and sides off) so I didn't drive it.
              1993 Wrangler Black, 4" ProComp Lift, 33s.
              Glad to be back in California!

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              • #8
                Amazing. A vehicle (for example,a Jeep ) is mass produced in a design second to perfection of what it's meant to do and some yuppie(s) who obviously have'nt a clue about the equipment they just bought, ruin it for everyone else.
                “Lead me, follow me, or get out of my way. ”
                -Gen. George S. Patton Jr.

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                • #9
                  Originally posted by AriZonaTJ
                  Ouch, That hurts. It looks like by the time I have the cash for one they will be collectors items. dang.
                  Same here. Looks like we'll just have to build them the ol' fasion way.
                  “Lead me, follow me, or get out of my way. ”
                  -Gen. George S. Patton Jr.

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                  • #10
                    Nice story. Too bad the SAME story went around last year on April Fools Day too (almost word for word).
                    olllllllo <--- If you can read that, roll me over!

                    Price is soon forgotton, quality is not.

                    KG6OWO

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                    • #11
                      :mad: Man!! Took alot of brain energy to come up with my great opinion!! Thanx Alot!!!
                      “Lead me, follow me, or get out of my way. ”
                      -Gen. George S. Patton Jr.

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                      • #12
                        Originally posted by cbremer
                        hey! why'd you delete my post?
                        Sorry Chuck...I wanted everyone else to read it before they realized that it was an APRIL FOOLS Joke!

                        LOL...testing out the buttons and switches in a PARKINGLOT

                        Hope everyone had a fun April Fools Day!

                        Tam
                        2002 TJ on 35s a bit of lift with some stuff
                        Rock-ItMan all the way around

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                        • #13
                          AHA! Dang im so gullible
                          B R E T T
                          87 XJ 3" lift, 31s-thats all thats worth mentioning

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                          • #14
                            I guess a few of us fell for that one!!! Tom didn't!!!
                            1993 Wrangler Black, 4" ProComp Lift, 33s.
                            Glad to be back in California!

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                            • #15
                              you got me good

                              As a newbie to this site here I am checking out all the threads and I come across this one 'bout the Rubicons being discontinued due to someone with way too much money and way too little brains doing something so stupid in a MALL PARKING LOT!! I'm getting all upset how they ruined it for the rest of us. Now I have no real plans to actually buy a Rubicon myself but still I'm all worked up and then I continue to read down further......DOH!!!...GOT ME!!
                              And here I was just thinking how nice everyone is on this site. Well i still think that way. Thanks for the laugh.
                              1953 M38A1
                              A mix of original military history and dune running/rock crawling customization

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